Facebook is probably the most widely-used social networking site. It has roughly 30 million accounts in the United Kingdom and although these might not all be active approximately two thirds of the on-line population use the site. So whatever your business, the chances are that lots of your potential customers are on Facebook. So you should be there as well.

Because of its broad appeal and widespread use Facebook represents a valuable opportunity for small and medium sized business owners. By maintaining an active fan page on Facebook SME’s can capitalise on this opportunity to reach a wide audience.

It is a representation of your company’s on-line personality. People go there to connect with family and friends so it is ok to be relatively informal. Content is very visual so make use of images and videos.

Facebook helps to build customer loyalty and increase community interaction.