{"id":13,"date":"2013-02-14T14:51:04","date_gmt":"2013-02-14T14:51:04","guid":{"rendered":"https:\/\/tw18businessmedia.co.uk\/?page_id=13"},"modified":"2013-06-19T19:01:21","modified_gmt":"2013-06-19T19:01:21","slug":"facebook","status":"publish","type":"page","link":"https:\/\/tw18businessmedia.co.uk\/social-media-services\/facebook\/","title":{"rendered":"Facebook"},"content":{"rendered":"<p>Facebook is probably the most widely-used social networking site. It has roughly 30 million accounts in the United Kingdom and although these might not all be active approximately two thirds of the on-line population use the site. So whatever your business, the chances are that lots of your potential customers are on Facebook. So you should be there as well.<\/p>\n<p>Because of its broad appeal and widespread use Facebook represents a valuable opportunity for small and medium sized business owners. By maintaining an active fan page on Facebook SME&#8217;s can capitalise on this opportunity to reach a wide audience.<\/p>\n<p>It is a representation of your company&#8217;s on-line personality. People go there to connect with family and friends so it is ok to be relatively informal. Content is very visual so make use of images and videos.<\/p>\n<p>Facebook helps to build customer loyalty and increase community interaction.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook is probably the most widely-used social networking site. It has roughly 30 million accounts in the United Kingdom and although these might not all be active approximately two thirds of the on-line population use the site. So whatever your business, the chances are that lots of your potential customers are on Facebook. So you [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":6,"menu_order":0,"comment_status":"open","ping_status":"open","template":"","meta":{"footnotes":""},"_links":{"self":[{"href":"https:\/\/tw18businessmedia.co.uk\/wp-json\/wp\/v2\/pages\/13"}],"collection":[{"href":"https:\/\/tw18businessmedia.co.uk\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/tw18businessmedia.co.uk\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/tw18businessmedia.co.uk\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/tw18businessmedia.co.uk\/wp-json\/wp\/v2\/comments?post=13"}],"version-history":[{"count":0,"href":"https:\/\/tw18businessmedia.co.uk\/wp-json\/wp\/v2\/pages\/13\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/tw18businessmedia.co.uk\/wp-json\/wp\/v2\/pages\/6"}],"wp:attachment":[{"href":"https:\/\/tw18businessmedia.co.uk\/wp-json\/wp\/v2\/media?parent=13"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}